Competitive Pricing for Every Budget

We're convinced that driving a top-notch vehicle shouldn't drain your savings. At our dealership, we're dedicated to offering unbeatable prices and adaptable payment plans. With our assistance, you'll be behind the wheel of your ideal car, all while keeping your finances intact.


About Jimmy Gerhold

- With a passion for revolutionizing the car buying experience, I've set myself apart as a car salesman who breaks the mold. Unlike the stereotypical image of a pushy salesperson, I prioritize transparency, empathy, and genuine customer satisfaction. Guided by a belief in forging long-lasting relationships rather than short-term gains, I strive to make each car purchase an informed and enjoyable journey for my clients. Through active listening, personalized guidance, and a commitment to understanding their needs, I've earned a reputation for being the go-to choice for those seeking a refreshing and honest approach to car shopping. Join me in redefining the way we buy cars – one happy customer at a time.

Subaru CPO, Special Incentives and more

Certified Pre-Owned Programs,

You can find a used car almost everywhere these days, from vehicle dealers to junkyards and even on the internet. While many of these outlets are convenient, you may find yourself sacrificing a good car for the sake of convenience and cost-effectiveness. At Riverside Subaru of New

Vehicle Specials and Promotions

Incentives and Offers

4.9% APR Financing* for 36 months on select new 2025 vehicles now through July 31, 2024.

* Now through July 31, 2024, get 4.9% APR Financing for 36 months on a new 2025 Forester, Legacy & Outback.

Welcome to Riverside Subaru – Where Trust Meets the Road

At Riverside Subaru, we're not just selling cars; we're building relationships based on trust and reliability. That's why we're excited to share that Subaru has once again been recognized by Consumer Reports for its exceptional safety, value, and customer satisfaction. Consumer

Start Your Tailored Automotive Journey with Jimmy Gerhold!

Hey there!

I'm Jimmy Gerhold from Riverside Subaru, and I'm all about providing you with an unmatched automotive experience. Whether you're eyeing a sleek Subaru, a rugged Jeep, or scouting our vast selection of preowned vehicles, I'm here to guide you every step of the way.

But here's the deal – to ensure you get the best advice, exclusive deals, and updates tailored just for you, I need a little info. Just fill out the form below – it's quick, easy, and ensures you'll get the most personalized service ever.

Don't miss out on driving your dream car with deals made just for you. Fill in your details now and let's make your automotive dreams come true together!

my direct cell: 252-349-3060

Remember, I'm here to serve you at the highest level and make your car-buying journey as seamless and enjoyable as possible. Let's connect and start this exciting ride together!

Jimmy Gerhold

I agree to terms & conditions provided by Riverside Automotive. By providing my phone number, I agree to receive text messages from Riverside Automotive.


This was one of the most seamless car purchases we’ve ever made. The paperwork was done quickly. James Gerhold, our salesman, worked diligently to help us find the car we were searching for. After the selection and purchase, he spent a great deal of time instructing us about the car’s features. He made sure we were comfortable driving our new car before we left the dealership. This entire experience was a very positive one. We’re very excited with our 2024 Subaru Outback. We will continue to recommend Subaru to friends and family in the future.


Big thanks to James "Jimmy" Gerhold for getting us behind the wheel of our dream car! He and the other staff at Subaru were very nice, professional and knowledgeable. You can tell they love what they do and they do it well. Excellent customer service! 10 stars all the way! Paperwork and finalizing was done in a hassle free and timely manner. They even have snacks, fruit and soft drinks for you to enjoy while you wait. Facilities are nice and clean. The service department made sure I left with a fresh wash and a full tank of gas. This has been by far my best dealership experience ever! I highly recommend!


It was a great experience. We showed up test drove the car and we’re out of there very quickly with the perfect car for us. The process was fast easy and everyone was very flexible to make it happen. A huge thanks to James Gerhold.

Meet Jimmy

Jimmy Gerhold is your friendly and knowledgeable guide to navigating the exciting world of cars. He's an expert in matching your unique needs and preferences to the perfect vehicle in our showroom. Whether you're seeking the latest technology, fuel efficiency, or family-friendly options, our team is here to make sure you drive away with a smile.

Get In Touch

5000 US-70 suite a, New Bern, NC 28560, USA

Ask for Jimmy!